A business is worthless if its customers do not find it. It is very essential for a business to know where its customers are. In this era of the modern world, people are spending most of their time on Facebook, Instagram, Google, Twitter, and different search engines.
Does a business market its products and services online? The answer is absolute “Yes”. Then, the business has to focus on the concept of Digital Marketing, it’s the importance and its effectiveness. It is essential for a business to know the importance of digital marketing for its growth & survival in the market.
What is the Importance of Digital Marketing?
“It takes money to make money”. If you want to expand your business and, increase sales, promote your product and earn profits then you have to invest in digital marketing. By doing this you would be able to make your business visible in this modern world. A question arises here why should we move to digital marketing?Because your customers have moved online where they are actively searching for products and services. It’s online where your customers are. So, they prefer you to reach them online. The modern buying process begins online. So, it is clear that a business needs digital marketing to compete.
Why Digital Marketing is important?
A study indicates that 91% of customers used search engines. In the third quarter of 2019, 2.45 billion people are users of Facebook, while in 2012 users were one billion. In 2019, an average internet user has at least 7 social media accounts, which were 3 in 2014. Instagram has 51% and Facebook has 76% daily active users.Out of 6 minutes, people are spending 1 minute online. The study also shows that youngsters are spending 9 hours daily online. More importantly, digital marketing allows you to market your products and services to your customers in a way that shows you respect them, value them and take care of them.
What is the Effectiveness of Digital Marketing?
A paradigm shift has been shown by the world from analog to digital. Digital marketing provides you wide coverage. You have millions and millions of customers. The targeted audience can be chosen easily. More precisely you can target your audience which frequently purchases your products and services. You can also recognize your customers on the individual level. Best products and services could be offered to your individual customers because you have information about their purchase history.Digital marketing is very cost-effective. The huge audience can be easily hit with a low budget at the same time. A digital marketing strategy can be chosen which lies in your budget. By likes, post’s and comments visibility of your products and services rises. One way by the other your sales increase.
Data about clients and their input:
The customer is king. It is important for you to know about its feedback. You can know this by likes, comments, and posts of users. Its effectiveness is that information about customers and their feedback is easily gathered and analyzed. Powerful targeted traffic could be managed by keeping your website on the top. A study shows that 62% of companies report an increase in sales after designing a mobile-friendly website.
Digital marketing helps you to convert your website to a place where your customers can ask questions and give you suggestions. Customer's problems are solved easily and importantly you are contacting your customers directly. It is advised to invest 10% of your revenue in digital marketing. Hiring a specialist who can effectively represent your business on digital media could be useful.
